Branding the individual
This paper explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Building a Strong Brand: The ID Branding Framework
More than just defining the nature and effect of brands, it's important to define the disciplines and elements needed to build and manage them effectively.
Branding your art and building your brand
Branding has a wide variety of views depending on which facet of the art world you live.
Zag brand strategy
A slideshare presentation from Marty Neumeier from his book Zag.
What is branding
Almost everything you do has implications for your brand. Therefore it makes sense to focus on what you will do, before you focus on what you look like.
A logo is not a brand
Rather than thinking of a fixed 'brand', think of the activity of 'branding' - of changing someone’s gut feeling about your product, service or company.
Staying Focused
If our task is to create the right gut feelings, we need to limit the scope of our efforts if we want to succeed.
Being Remarkable
Having people talk about you positively is the best branding/marketing/sales you can hope for. This exercise will help you identify behaviours that will generate such talk.
Free Theatre - Hereafter
WIth their home of 30 years in The Arts Centre of Christchurch out of action, Free Theatre Christchurch have been exploring old and new spaces in their recent works.
Productive Bodies
Letting Space are inviting people to participate in a public art project in the streets and public spaces of Wellington over the week March 12-16.
Utes and Ukes
Composer Claire Cowan and jeweller Kiri Schumacher set their sights on WOMAD NZ. "Hold tight, string your ukes and shake out that picnic rug. You’re in for a ride."
Window on WOMAD
As the crowds soak in the World of Music, Arts and Dance in Taranaki, behind the scenes 450 volunteers help keep it ticking. Renate Verbrugge, a volunteer minder, shares her window on WOMAD.