Branding the individual
12 Mar 2012
This paper explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Written by
Arts Regional Trust
This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
This paper by Heath McDonald and Julian Vieceli from Deakin Business School explores the value of branding the individual, basic branding principles, reasons to brand yourself and ways of going about it.
Heath McDonald and Julian Vieceli, Deakin Business School
2011 Australia Council for the Arts
Further Reading: On BRANDING
