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The Big Idea is a media partner for X | Media | Lab - Commercialising Ideas, in Auckland, May 22-24.  Use the comment field below to ask a question.

Adrian Sexton

Adrian Sexton co-founded New Medici to innovate media, entertainment and lifestyle branding across digital and traditional platforms. As former digital head of two media companies, Lionsgate and Participant Media, as well as founding partner of TAG Strategic consultancy, Sexton brings a hybrid background in operational digital strategy, content and marketing/ distribution. Sexton and the New Medici team’s passion is building audiences in untapped content niches.

Before New Medici, Sexton was Executive Vice President, Digital at Participant Media. He was responsible for running the company’s expansion into global media, digital distribution and marketing, and architecting TakePart.com, its social action network™ and its social issue Blog Network. Traffic across the site and acquired sites has grown 1000% year over year during Sexton’s tenure. Sexton recently worked on such Participant films as “The Soloist”, “Food Inc.”, “The Visitor”, “Charlie Wilson’s War”, “The Kite Runner”, and the Academy Award®-winning documentary “An Inconvenient Truth”.

Sexton came to Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI veteran Ted Cohen. TAG’s diverse client roster has included Lionsgate, Qualcomm, Sandisk and LivePlanet.

Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day operations, production, media planning and business development for digital and mobile properties. His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award ®-winning “Crash”, Oscar®-winning “Monster’s Ball”, “Fahrenheit 9/11”, as well as the “SAW” and Tyler Perry franchises.

Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the team which secured the $350 million credit facility to acquire Artisan Entertainment.

Prior to Lionsgate, Sexton was the New Media Director at Mediapact Capital, a media management and investment capital firm which invested in Lionsgate. His professional experience also includes work in television at Sony Pictures Entertainment, production and development at HBO Pictures, 20th Century Fox and Saban Entertainment.

A frequent media presenter, Sexton delivered the studio keynote at the Opening Forum of the 60th Anniversary of the 2007 Cannes Film Festival, as well as keynotes at 2007 Digital Hollywood, 2006 Intel Viiv launch in Tokyo and 2006 Forrester conference in Brazil.

Sexton has served as an arts advisory member of non-profits American Democracy Institute, Games For Change and the Los Angeles Film Festival. Additionally, he is on the Interactive Media Peer Group Awards Committee for the Academy of Television Arts & Sciences, and a new media council member of the Producers Guild of America.