Inside The Kiwi Effect, you’ll read about the Kiwi minds behind successful Kiwi businesses. You’ll discover their many achievements and failures. Fear, excitement, passion, learning, perseverance, confidence and ingenuity all played a part – often in surprisingly Kiwi ways.
It is the mental approach of kiwi entrepreneurs, not their technical ability, that makes a difference in business success, said Lawrence Green co-author of The Kiwi Effect.
The three key features of The Kiwi Effect are:
First, successful Kiwi business people think in ways that give them a better chance of being successful. Second, they choose to think in those ways more often. Third, you can do the same.