Using Play-Doh and the Apple iPod as examples, Robert Sutton, Co-Director of the Center for Work, Technology, and Organization at Stanford University, explains that often creativity is simply making new things out of old ones.
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1187
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Stanford's Entrepreneurship Corner
ECorner is a Stanford University collection of online resources for teaching and learning entrepreneurship. ECorner features clips recorded during guest lectures at Stanford University of more than 200 speakers and offers insights on the following: creativity and innovation; opportunity recognition; finance and venture capital; leadership and adversity; and, other related topics.