What is a backgrounder and why should you use one?
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When eBay or Google sends out a press release, reporters can be pretty sure that it’s legit. But if you are doing public relations for a new company or one that has traditionally shied from the limelight, you will want to introduce yourself to the media. A great way to get all the pertinent information about your company to the media quickly and accurately is by providing a backgrounder.
A backgrounder is an information sheet that you should send out to all media sources along with your news releases, press conference invitations, feature stories and other approaches. As with other documents you send to the media, such as press releases and fact sheets, backgrounders should be short and written in the AP style.
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