Rugby World Cup fans at Party Central in Auckland will be able to play interactive electronic rugby games, thanks to the creativity of five Whanganui School of Design graduates.

Rugby World Cup fans at Party Central in Auckland will be able to play interactive electronic rugby games, thanks to the creativity of five Whanganui School of Design graduates.

Their company, Inc Creative is headed by Computer Graphic Design graduate and former lecturer Kai Teng Lim who has four other Whanganui UCOL design graduates on his five-person team. They are Kajun Brooking, Haley Armstrong, Michael Abernethy and Sam Kemp.

Inc Creative was hired to make the games by Orange Production, an Auckland event company working for the ANZ Bank, one of the Rugby World Cup sponsors with a presence at Party Central.

Kai says his team has used the latest technology to create and perfect the three games, ready for the launch at the ANZ Dome at in Auckland this week.

Visitors to the dome will be able to kick a virtual rugby ball and see where it goes. They can also dodge a charging virtual player. Or they can choose to have their photograph meshed with a New Zealand landscape scene of their choice and emailed to friends or put up on Facebook or Flickr.

To make the games, the Inc Creative team used technology developed for Microsoft's new generation Kinect games. The technology senses motion, which connects to what happens on the screen without the player using a keyboard, mouse or controller, or wearing any special equipment.

The ANZ Dome will also have 30 iPads, which visitors can use for a range of purposes while they are inside. Inc Creative is also supplying two large LED screens imported from China.

An Inc Creative staff member will stay with the equipment in Auckland for the six weeks of the cup, as technical support.

Although it is based in Whanganui, Inc Creative produces work for has clients throughout New Zealand, including interactive displays for Puke Ariki in New Plymouth and a project for Te Papa Tongarewa, the national museum in Wellington. The company was also responsible for the Khaki and Black exhibition that will be on display at the National Army Museum in Waiouru during the Cup.

Originally from Malaysia, Mr Lim studied Computer Graphic Design at Wanganui Regional Community Polytechnic from 1991 to 1996. He returned to lecture in video and new media from 2002-07 - at what had by then become Whanganui UCOL and completed a Masters degree.

His Masters was built around screen car-body graphic designs – called Showlite - for Formula One motor sport advertising and his designs still feature on track.