We all want to do remarkable things, and lead remarkable lives.

No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?

So why do we find it so hard to break out of our rut and do truly innovative things?

We all want to do remarkable things, and lead remarkable lives.

No one wants to spend the day engaged in mundane productivity in pursuit of a meaningless consumer existence. Certainly not you, right?

So why do we find it so hard to break out of our rut and do truly innovative things?

Because it’s hard. Because it often requires us to significantly alter our perspectives and step outside our comfort zones.

It’s almost like becoming another person.

I Know This Because Tyler Knows This…

If you haven’t seen the movie Fight Club (or read Chuck Palahniuk’s excellent novel), I won’t spoil the fantastic plot twist where we come to understand who Tyler Durden really is. The story isn’t for everyone, but if you think it’s about fighting, you’re on the wrong track.

At its core, Fight Club is about living the life you truly want to live, and the hard path to getting there. Tyler helps the story’s nameless hero (usually referred to as Jack) down that path to enlightenment, so maybe what Tyler says can help the rest of us as well.

Luckily, Tyler says a lot of things that apply directly to innovative action. Here is a link to his 8 rules for creative people to live by.