Turn customer testimonials into brand megaphones
09 May 2011
Before the invention of television, print advertising and the Internet, people relied exclusively on word-of-mouth referrals from friends and neighbors to decide who to do business with.
Written by
Arts Regional Trust
Today, social media is transporting us back to our roots by putting the power of personal testimonials high above other forms of advertising.
Today, social media is transporting us back to our roots by putting the power of personal testimonials high above other forms of advertising.
Termed “Consumer-Generated Media,” this form of advertising has exploded in recent years. Capturing these business mentions and turning them into customer testimonials for the purpose of marketing your business should be the new crux of your marketing plan.
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