Cleve Cameron will be launching his project: the Beop! in Wellington city at 5:30pm. The project is the culmination of four years writing and planning for the author, an ex-Creative from Saatchi's Wellington.

The Beop novel pushes literary form into the 21st century in a range of ways. The lead character Casma, ends the novel as a t-shirt designer so a limited edition of t-shirts, bearing his text are being released by the author, in a virtual/real world crossover. Cleve Cameron will be launching his project: the Beop! in Wellington city at 5:30pm. The project is the culmination of four years writing and planning for the author, an ex-Creative from Saatchi's Wellington.

The Beop novel pushes literary form into the 21st century in a range of ways. The lead character Casma, ends the novel as a t-shirt designer so a limited edition of t-shirts, bearing his text are being released by the author, in a virtual/real world crossover.A Beopian Glossary in poster format is also being released to help explain the terms and lingo used by characters in the novel.

The novel is described as a fairytale for grownups with a twist. The author is keen to present a message of hope in a time of fear and violence around the world. It was written originally in Hanoi and New York, and then Kaitaia after the author and his partner Willa O'Neill decided to come back to New Zealand. Willa was pregnant with the couples' first child at the time, neatly providing Cleve with a deadline for the Beop. While the messages in the book are open to interpretation the spirit of it is clearly a fable about finding your purpose in life - told by a band from the future.

The whole package will only be available online after the launch at www.thebeop.com The site, designed by Wellington designers Ryan Henderson and Alicia Christie, will test the extent to which New Zealander's have accepted virtual shopping. The design work also includes a range of diagrams and illustration to aid the reader.

The story is pitched at 12 - 80 year olds and the t-shirt range is available from small to large with a variety of texts. A children's range of tees is available too.