Survive & Thrive: A better World
02 Jul 2012
Sustainability strategist Rebecca Mills talks about how creatives can future proof and contribute to sustainable solutions.
Written by
The Big Idea Editor
We, as individuals and a planet, are facing big challenges now and into the future. In the lead-up to her Survive & Thrive session, sustainability strategist Rebecca Mills talks about how creatives can future proof and contribute to sustainable solutions.
“Sustainability is going to be the biggest driver of innovation and creativity that we see in the 21st century.”
In this Survive & Thrive video, Rebecca talks about:
- How the complexity and depth of challenges is immense, so is the opportunity for the creative sector
- We are all connected - we have a connected responsibility
- Re-designed business models - self-sustaining for people, profit and planet
- We need great communicators, visualisers, open-source data networks and collaboration
- There will be more collaboration between humanities, arts, sciences, business and entreprenuers
- Sustainability will be the biggest driver of innovation and creativity
Rebecca Mills from the Ministry of Green is a leading sustainability strategist who is "passionate about the ability of entrepreneurs and businesses to move beyond 'business as usual' to profitable, restorative solutions for a better world".