Effective publicity begins before the interview. You've got a terrific product, you've hired a publicist and you've been booked to appear on radio and television. Now what?
Effective publicity begins before the interview. You've got a terrific product, you've hired a publicist and you've been booked to appear on radio and television. Now what?
Appearing on radio and TV doesn't always mean your product will go flying off the shelf. Getting the interview is only half the battle. The other half is all YOU. What you say and how you are perceived during the interview will determine whether your product sells. So once the interview is booked, it's time for you to get to work.
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