Pushing Design on State Highway One
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We've got a great big convoy Courtesy of NZ Listener
By Douglas Lloyd Jenkins
Why "good design" doesn't necessarily have to be new or high-tech.
Design has become one of the favoured tools of contemporary business. Where design was once used to push aesthetic and social reform - a goal with which profit-driven commercial enterprises were seldom comfortable - it is now firmly lodged in the entrepreneurial camp.
Image: The big red arrow and yellow box letters - Make Your Move with ManaWe've got a great big convoy Courtesy of NZ Listener
By Douglas Lloyd Jenkins
Why "good design" doesn't necessarily have to be new or high-tech.
Design has become one of the favoured tools of contemporary business. Where design was once used to push aesthetic and social reform - a goal with which profit-driven commercial enterprises were seldom comfortable - it is now firmly lodged in the entrepreneurial camp.
Image: The big red arrow and yellow box letters - Make Your Move with Mana