Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter Jackson had a questionable record. There was a lot of uncertainty over the successful prospect of the movies. However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.

Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter Jackson had a questionable record. There was a lot of uncertainty over the successful prospect of the movies. However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.

http://ecorner.stanford.edu/authorMaterialInfo.html?mid=726

Stanford's Entrepreneurship Corner

ECorner is a Stanford University collection of online resources for teaching and learning entrepreneurship. ECorner features clips recorded during guest lectures at Stanford University of more than 200 speakers and offers insights on the following: creativity and innovation; opportunity recognition; finance and venture capital; leadership and adversity; and, other related topics.