Three illustrations created by DraftFCB Art Director Dave Brady have been selected by Les Art Decoratifs to become part of the prestigious Musee de la Publicite poster collection - part of the French National Collections held at the Musee de la Publicite in Paris.Three illustrations created by DraftFCB Art Director Dave Brady have been selected by Les Art Decoratifs to become part of the prestigious Musee de la Publicite poster collection - part of the French National Collections held at the Musee de la Publicite in Paris.The first museum of its kind in the world, the Musee de la Publicite features extensive international collections spanning every period and field of advertising, including posters, objects, TV and film commercials, press advertisements and radio commercials.

The posters were created for an advertising campaign for Kiwi sausage brand Little Boys, and was created digitally from hand-drawn drawings by Brady - a labour of love taking three weeks to complete.

His inspiration came from the meaning behind the brand's name. The Little Boys moniker was born from a passing comment by an acquaintance of the company co-creators, who said they behaved "just like two little boys". Brady then drew on the mischievous nature of children to form the creative concepts.

The vignettes created are unique to the brand, articulating not only the essence and beginnings of the company but also the ingredients used in each product.

The innocent pictorial style of the illustrations is reminiscent of a children's book or fairytale, yet hides a darker humour. Each scene relates to the ingredients and shows the Little Boy characters experimenting with flavours - in one, a boy offers a chicken fresh herbs to nibble while the other looks on with an axe.

Brady says of his work being chosen for the collection, "It's fantastic news - a real honour. It's nice to know the little guys will have a more permanent place to live and I hear Paris is a great place to reside."

In addition to this recent honour, the Little Boys Campaign has received a silver lion at the 2007 Cannes International Advertising Festival.

23/8/07