Crowded House did their best work 20 years ago, financially speaking, with "Don't Dream It's Over" one of the biggest global hits by a New Zealand artist. "How Bizarre" by OMC also did well offshore. It's slim pickings after that, with well-established musicians like Bic Runga barely making a ripple in the worldwide market. The government is trying to change that - this year NZ on Air will spend $2.15 million helping musicians make videos and recordings. But does it really make a difference? Sunday Star Times reports...