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Neilsen's Net Ratings - How do we compare?

19 May 2006
A number of people have expressed interest in the statistics that we discussed in last week's bulletin. We purchased some Market Intelligence from Neilsen's Net Ratings who provide the standardised…

A number of people have expressed interest in the statistics that we discussed in last week's bulletin. We purchased some Market Intelligence from Neilsen's Net Ratings who provide the standardised auditing system for the majority of New Zealand's largest websites. Our own webalyzer statistics are gathered differently but are in the vicinity of accuracy. In April 2006 we attracted 114,524 unique visitors to our site.

Neilsen's Ratings provided us with information on other sites that we think are comparable. Out of the 287 sites that they audit, with TradeMe at No.1, it seems likely that our traffic would mean we are unofficially the No1 site for the Creative Industries in New Zealand.

Read on for more statistics...A number of people have expressed interest in the statistics that we discussed in last week's bulletin. We purchased some Market Intelligence from Neilsen's Net Ratings who provide the standardised auditing system for the majority of New Zealand's largest websites. Our own webalyzer statistics are gathered differently but are in the vicinity of accuracy. In April 2006 we attracted 114,524 unique visitors to our site.

Neilsen's Ratings provided us with information on other sites that we think are comparable. Out of the 287 sites that they audit, with TradeMe at No.1, it seems likely that our traffic would mean we are unofficially the No1 site for the Creative Industries in New Zealand.

Read on for more statistics...So here are some basic stats from the recent Market Intelligence from Neilsen's Net Ratings for unique visitors April 2006 with some comparable sites.

www.trademe.co.nz
2 649 047 unique visitors

www.scoop.co.nz
348 150 unique visitors

www.allblacks.com
192 762 unique visitors

ticketek.co.nz
114 916 unique visitors

www.Smokecds.com
99 530 unique visitors

trade-exchange.co.nz
86 783 unique visitors

radionz.co.nz
83 546 unique visitors

www.tv3.co.nz
82 642 unique visitors

www.realgroovy.co.nz
53 928 unique visitors

www.theedge.co.nz
52 388 unique visitors

www.nzmusic.co.nz
47 982 unique visitors

www.fasionnz.co.nz
38 884 unique visitors

www.nbr.co.nz
32 512 unique visitors

www.netguide.co.nz
22 409 unique visitors

www.publicaddress.net
21 936 unique visitors

www.artscalendar.co.nz
11 353 unique visitors

For many of these sites the web is a secondary aspect to the main event. So far in May our site has been attracting around 4436 unique visitors daily. Of course this too will change....