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Name your own price for rock band's new album

04 Oct 2007
Despite no longer being signed to a record label, Radiohead - one of the 1990s' greatest success stories - has an innovative plan for selling its new album. The British band has invited fans to place…

Despite no longer being signed to a record label, Radiohead - one of the 1990s' greatest success stories - has an innovative plan for selling its new album. The British band has invited fans to place orders at radiohead.com for In Rainbows, reports the LA Times. Those who want the downloadable version are invited to name a price, which can be as low as 1 pence. The only other choice is a special box set for 40 pounds. Given the choice between buying an album and taking one for free, will music fans actually pull out their wallets?Despite no longer being signed to a record label, Radiohead - one of the 1990s' greatest success stories - has an innovative plan for selling its new album. The British band has invited fans to place orders at radiohead.com for In Rainbows, reports the LA Times. Those who want the downloadable version are invited to name a price, which can be as low as 1 pence. The only other choice is a special box set for 40 pounds. Given the choice between buying an album and taking one for free, will music fans actually pull out their wallets?