Lucid 3 are the first local artist to use new Opendisc ® technology on their third album Dawn Planes. This new technology allows bands to create a more engaged relationship with fans/buyers/listeners and a more intimate approach to marketing.

Image: Lucid 3's Marcus on harmonicaLucid 3 are the first local artist to use new Opendisc ® technology on their third album Dawn Planes. This new technology allows bands to create a more engaged relationship with fans/buyers/listeners and a more intimate approach to marketing.

Image: Lucid 3's Marcus on harmonicaIn return for providing a few details, such as name, birthday and e-mail address, they will gain access to a secure area of the artist's website where they will have access to regularly updated content.

Opendisc ® has developed a suite of software and Permission Marketing solutions that will enable EMI Lucid 3's record company to engage with consumers in new, more effective ways by developing long-term, personalised, 1-to-1 relationships with consumers. Opendisc ®'s innovations are designed to deliver win-win situations for consumers, record labels and recording artists.

Lucid 3's particular open disc will include a welcome message from the band, exclusive music, video and screensaver downloads. Not to mention a track-by-track commentary of the album by singer songwriter Victoria Girling-Butcher.

Lucid 3 has been receiving rave reviews: "The 11 tracks - though frequently studded with the biggest noises the band has yet delivered, whether it's the trumpeting Burning On The Sun or the swagger underneath Every Dollar, present every risk of scoring them a hit or three" **** Russell Baillie - Time Out

Subscribers will be the first to receive all the latest news from their favourite artists straight to their inbox and will also be rewarded with the chance to take part in competitions, air their opinions, win concert tickets, meet the artists and more.

Opendisc ® has developed a suite of software and Permission Marketing solutions that will enable EMI to respond effectively to these new challenges. Permission Marketing is a method of engaging with consumers in new, more effective ways by developing long-term, personalised, 1-to-1 relationships with consumers. Opendisc ®'s innovations are designed to deliver win-win situations for consumers, record labels and recording artists.

The dynamic analysis of data collected on record buyers and their actions provides a socio-demographic profile of each artist's fan base. The Opendisc ® team monitors, analyses and collates the data into reports to enable EMI's marketing teams to use the information collected for effective decision-making. Opendisc ® will help EMI adapt and target their marketing and promotional strategies more effectively, based on each artist's consumer profile and the evolution of this profile over time.

The Opendisc ® capable album Dawn Planes is instore now.

11/6/07