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It’s tempting when times get tough to bury your head in the sand and hope for the best. So can Kiwi creatives afford to do that, or will they go the way of the moa? That’s the challenge presented at this year’s Survive & Thrive: Fuelling the Business of Creativity, in Auckland on July 14.

#SurviveThrive: Keep up-to-date with the creative action at Survive & Thrive via this live twitter feed.

Held at The University of Auckland Business School, and now in its third year, Survive & Thrive 2011 includes a programme of inspiring speakers, intensive workshops and networking, and is all about helping creative, entrepreneurial people succeed.

As MC, and rather a creative guy himself, Te Radar says “The mixing of creativity and business to make a creative business is more complex than simply hoping she’ll be right. Sometimes she isn’t. ”

Survive & Thrive is an initiative of the Arts Regional Trust Te Taumata Toi-a-iwi (ART) in partnership with The Big Idea.

Speakers and Workshops

Update: Watch this video address at Survive & Thrive by New Zealander of the Year 2011 Sir Paul Callaghan.

And read the preview interview by Renee Liang, where Sir Paul talks about how boosting our creativity is key to growing ‘smart’ industries in NZ.

• Moa Moments: Take your pick from three inspiring speakers. Get a taster in these special TBI QnAs.

Dr Ian Hunter | Innovate: Myth, Reality, and the Road to Business Growth

Hinurewa te Hau | Grow: The korowai of life

Nick Gerritsen | Adapt to a silent radical change

Workshops: Find out more about the workshop topics and leaders.

Sounding Board: We have some angels available to hear your brilliant ideas or sticky problems and help. You must however, make an appointment.

Survive & Thrive: Find out more about Survive & Thrive including who will be at the expo.

Getting to Survive & Thrive: Here is some information to make your day go smoothly.

When: Thu 14 Jul, Registration starts 8.15am

Where: University of Auckland School of Business, 12 Grafton Rd, Grafton

• Live at #SurviveThrive

If you’re at the event please join the thread by including the hashtag #SurviveThrive, and if you’re just tuning in we hope you enjoy the conversations!

Keep an eye-on live updates from The Big Idea  (@thebigideanz) and Arts Regional Trust (@artsregtrust)