Lateral Action: The 3 Critical Characteristics of the Creative Entrepreneur
Of course, entrepreneurs have always relied on their creativity to produce wealth, but the modern creative entrepreneur goes further. John Howkins defines creative entrepreneurs as people who ’use creativity to unlock the wealth that lies within themselves’ (my emphasis) rather than external capital.
The value they create lies not in their physical products (if any) but in intangible assets such as their brand, reputation, network and intellectual property. They are adept at projecting a desired image and creating a personal brand, both online and offline. They also understand the principles of intellectual property law and use copyrights, trademarks, patents and licenses to exploit the full potential of their ideas.
Lateral Action: The 3 Critical Characteristics of the Creative Entrepreneur