Good Magazine has combined efforts with local film producer Borderless Productions to create a viral video campaign to celebrate and promote UN World Environment Day.

The ninety-second short film is the official viral video the UN World Environment Day, hosted this year by New Zealand on 5 June. The video shows people from all around the world with a message about global warming. Good Magazine has combined efforts with local film producer Borderless Productions to create a viral video campaign to celebrate and promote UN World Environment Day.

The ninety-second short film is the official viral video the UN World Environment Day, hosted this year by New Zealand on 5 June. The video shows people from all around the world with a message about global warming.It is being released through the Internet on the web sites of UN Environment Programme and YouTube and shown at many of the official World Environment Day events in New Zealand.

It will also feature on the websites of Good , Borderless Productions, Stuff, Idealog, and be sent through the email of numerous organisations such as Green Business Council, New Zealand Council for Sustainable Development, Sustainable Business Network, EcoStore, and more.

"This gorgeous film is compelling and powerful, and we're hopeful that people will pass it on to friends and family," says publisher of Good magazine Martin Bell.

"It has been an absolute joy producing this film for World Environment Day 2008 and we really hope viewers take action as a result of watching it," says Borderless director, Dean Easterbrook.

The video coincides with the launch of Good magazine - New Zealand's Guide to sustainable Living. Inside the magazine is a 16 page supplement to celebrate and promote New Zealand's involvement with World Environment Day.

About Good

Good magazine is New Zealand's Guide to Sustainable Living. It is also New Zealand's first carbon neutral magazine. It consists of six issues of 132+ pages per year and a daily changing web site, www.good.net.nz . Good is published by HB Media, the team behind award-winning business title Idealog.

About Borderless Productions

Borderless Productions is an International Screen Production Company based in New Zealand. Its mantra is "films that create change". Borderless produces cinematic-quality, humanitarian documentary films for international distribution as well as commercials, videos and short films for a range of organisations.

Director - Dean Easterbrook
Producer - Qiujing Wong
Production Manager - Daemon Coyle
Director of Photography / Timelapse - Richard Parsonson
Composer / Sound Design - KOG Studios
Website - Borderless - Ian Fraser, Pacific Shack

UN Environment Programme

05/06/08