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Giving Radiata Pine the Hard Sell

13 Jun 2003
Pacific Hardwood finds a creative way to market its Green Seal brand Courtesy of the NZ Herald 12.06.2003 By Paul Panckhurst Here's the marketing problem: A Carter Holt Harvey subsidiary…

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Pacific Hardwood finds a creative way to market its Green Seal brand

Courtesy of the NZ Herald 12.06.2003

By Paul Panckhurst

Here's the marketing problem: A Carter Holt Harvey subsidiary has a product that is made of radiata pine but has the properties of a hardwood.
Giving Radiata Pine the Hard SellPacific Hardwood finds a creative way to market its Green Seal brand

Courtesy of the NZ Herald 12.06.2003

By Paul Panckhurst

Here's the marketing problem: A Carter Holt Harvey subsidiary has a product that is made of radiata pine but has the properties of a hardwood.
Giving Radiata Pine the Hard SellImage: Neal Smith Winner of Pacific Hardwood Competition

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