Designer: Aimee McFarlane & Helene Morris
Based: Auckland

In four short years, designers Aimee McFarlane, Helene Morris and Steve Fergusson have developed Lonely Hearts into a brand with a strong sense of individualism. Contrasting silhouettes, vibrant prints and a sense of relaxed wearability has become the Lonely Hearts signature. Unexpected and sometimes unusual themes make up the design process of each collection. Their history in fashion, graphics and sports brings subtle sportswear chic to the streets - from Auckland to New York, Lonely Hearts is instantly identifiable. Designer: Aimee McFarlane & Helene Morris
Based: Auckland

In four short years, designers Aimee McFarlane, Helene Morris and Steve Fergusson have developed Lonely Hearts into a brand with a strong sense of individualism. Contrasting silhouettes, vibrant prints and a sense of relaxed wearability has become the Lonely Hearts signature. Unexpected and sometimes unusual themes make up the design process of each collection. Their history in fashion, graphics and sports brings subtle sportswear chic to the streets - from Auckland to New York, Lonely Hearts is instantly identifiable.In 2006 they opened their flagship store 'MYHART' in Auckland city which stocks their own collections alongside some of their favourite emerging Australian and international labels.

Lonely Hearts is stocked in 28 boutiques throughout Australia and New Zealand and in 2006, their winter 07 range 'Moon Base' was picked up by cult boutique's I-Heart in NYC and White Trash Charms in L.A.

The summer 08 collection, entitled 'The End' and based loosely on the writings of Dr Seuss, has recently found itself a new home in the brand new I-Heart NYC PR and sales showroom which will no doubt generate further exciting developments within the U.S.A for the label.

Photo by Michael Ng/Air New Zealand Fashion Week 2008

21/09/08