Designer: Kellie Chapman
Based: Mt Maunganui

Kellie Chapman's new label, Deuchar has already garnered a cult following after just six months and momentum is building as the label prepares to debut at Air New Zealand Fashion Week as part of the Verge Breakthrough Group.The Deuchar label reflects Chapman's French heritage and unabashed love of fabrics. Combine these elements with Chapman's extensive technical expertise and the result is a range of pieces that marry European styling with flattering versatile designs that are, at the foremost, wearable. Designer: Kellie Chapman
Based: Mt Maunganui

Kellie Chapman's new label, Deuchar has already garnered a cult following after just six months and momentum is building as the label prepares to debut at Air New Zealand Fashion Week as part of the Verge Breakthrough Group.The Deuchar label reflects Chapman's French heritage and unabashed love of fabrics. Combine these elements with Chapman's extensive technical expertise and the result is a range of pieces that marry European styling with flattering versatile designs that are, at the foremost, wearable.Kellie Chapman graduated with a Diploma in Fashion Design and Technology in 1999 from The Bay of Plenty Polytechnic. She then went on to hone her skills in design and management working for brands such as Staxs, Moochi, Hero and Women. Chapman then travelled to Europe and America to garner design inspiration and develop her management and pattern draughting skills to a level that now sets her apart from her contemporaries. Chapman's mantra is. "Divine fabrics and designs that grab attention without being overpowering - Feminine, unique, favourites!"

Photo by Michael Ng/Air New Zealand Fashion Week 2008

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