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ECorner: Marrying Socially Responsible Investment to the Enterprise

18 Aug 2010
Andrew Kassoy, co-founder of non-profit B Labs, says that $2.5 trillion thinks of itself as socia

Andrew Kassoy, co-founder of non-profit B Labs, says that $2.5 trillion thinks of itself as socially responsible business. His infrastructure organization seeks to bridge the companies that want to grow with those who control the flow of capital.

Andrew Kassoy, co-founder of non-profit B Labs, says that $2.5 trillion thinks of itself as socially responsible business. His infrastructure organization seeks to bridge the companies that want to grow with those who control the flow of capital. He advocates that weaving the social mission into the legal backbone of a growing enterprise allows like-minded investors to put capital where their values lie.

Video: Andrew Kassoy - Marrying Socially Responsible Investment to the Enterprise