When Dave Gilboa lost his glasses and couldn't afford to buy a new pair, he wondered why eyewear, a technology that's been around for 800 years, cost the same as a piece of relatively new technology, the iPhone.

When Dave Gilboa lost his glasses and couldn't afford to buy a new pair, he wondered why eyewear, a technology that's been around for 800 years, cost the same as a piece of relatively new technology, the iPhone.

This thought eventually seeded the success story that is Warby Parker. A collaboration between Gilboa and three close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today.

In just over three years, it's grown into a socially-conscious, industry-disrupting company with 350 employees. The co-founder and co-CEO of Warby Parker blew the crowd away when he presented at the Better by Design CEO Summit and shared how the company has completely disrupted the $65 billion eyewear market.

Watch his presentation as he discusses:

• How an early, bootstrapped iteration of Warby Parker was able to achieve its first annual sales target in just three weeks.

• The logic behind selling glasses at disruptive price point 

• How its scrappy approach and strong sense to 'do good' saturated the insular industry of boutique eyewear and shake the status quo

• What it takes to establish an authentic brand personality - the power of good PR

• How Warby Parker designs its customer experience 

• Why profits needn't overshadow purpose

Presentation at New Zealand Trade and Enterprise (NZTE)’s sixth Better by Design CEO Summit in October 2013.