Design Assembly is a graphic design event. An evening of talks and discussion run by Graphic Designers for Graphic Designers that will be held four times a year. The evenings will provide the opportunity for Graphic Designers to meet and connect with other Graphic Designers in Auckland. It will also provide a forum to listen to three speakers each evening on a variety of topics relating to Graphic Design, with the purpose of educating and inspiring.

Design Assembly aims to encourage a connected community among the graphic design profession in Auckland and to provide regular injections of energy and motivation throughout the year.

Creativity or Intelligent Design? - Roz Calder and Maria Tyrrell What can two market researchers possibly tell us about design? You'll be pleased to know we're not sharing the results of a public opinion survey on good design but instead a model of archetypes that applies to all aspects of understanding and developing brands. You've likely heard stories of archetypal brands such as Apple the Rebel, Nike the Explorer, American Express the Ruler and so on. But archetypes, which provide the template for human psychology, can also provide a framework for design. Those designers looking for an intelligent platform to underpin their creativity will be interested in the model Roz and Maria can share with us.

From Digits to Digital and back - Peter Gilderdale Thanks to Marian Bantjes, calligraphy is now almost cool again. As a calligrapher and design historian, I am going to look at the question of what it means to be 'hand done'. Why do we still treat the product of the hand as authentic (i.e. signatures)? What are we actually expressing when we do 'expressive' mark making? Do we think differently (or indeed better) when we are holding a pen rather than a mouse? How might this impact on our working processes? Research into these issues suggests that the answers may not be as obvious as they seem. Fifteen minutes is not long enough for big conclusions, but it should be enough to generate some lively inter-generational discussion, question some default practices, and even make you look at Bodoni in a whole new light.

From art to science with a smile about how things work - Simon Oosterdjik and Markus Hofko Pie magazine is a new quarterly paper run by Simon Ooosterdjik (The Wilderness) and Markus Hofko (Rainbowmonkey). Their daily overdose of commercial design issues and boundaries led to the idea of creating a magazine that involves everything aside from that. The real beauty of life, the everyday magic, the oddities and things everyone should know. From art to science with a smile about how things work. Inspiring and keeping inspired.

Wednesday, November 26, 2008 6:00 to 8:00 PM
Room WE336,
Art and Design Faculty, AUT
St Pauls Street, Auckland CBD

Evening Agenda 6:00 PM - Arrive, drinks and snacks
6:30 PM - Speaker One and Q&A
7:00 PM - Break for refreshments
7:10 PM - Speakers Two and Three and Q&A

Design Assembly - November Conversations 11/11/08 ADVERTISEMENT