Brand on the run - It takes more than No 8 wire...
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It takes more than No 8 wire to turn a Kiwi company into a global success story. Good design is helping increase the turnover of some top brands by 50 percent.
You can have a great product," says Judith Thompson, "but if you don't have a great brand story driving it, you're not actually going to reap all the benefit from it." Read on for Sarah Barnett's story. Courtesy of NZ Listener
Image: Celebrity endorsement. Brook Shields with her Phil & Ted Buggy Stroller.It takes more than No 8 wire to turn a Kiwi company into a global success story. Good design is helping increase the turnover of some top brands by 50 percent.
You can have a great product," says Judith Thompson, "but if you don't have a great brand story driving it, you're not actually going to reap all the benefit from it." Read on for Sarah Barnett's story. Courtesy of NZ Listener
Image: Celebrity endorsement. Brook Shields with her Phil & Ted Buggy Stroller.