The Arts.Biz workshops at Artstation take you through the basics of everything you need to know to start or improve your own arts business: planning, accounting, legal, marketing, media, pricing…we translate the jargon into common sense!
Workshops are friendly and relaxed, facilitated by experts in their fields: Dr Suzette Major, international speaker & author on arts marketing; Lynne Wilkins, Raglan/Auckland based chartered accountant and professional musician; and Anna Connell, partnerships manager for the Auckland Theatre Company and career management expert.
This course is a series of eight workshops, each covering different topics on the business of art. Each workshop runs from 10am to 4pm on the third Sunday of every month, starting on Sunday 19 April 2009. The last workshop is on 15 November.
Workshop 1: How to survive and thrive as an artist in New Zealand
19 April 2009
Facilitated by ArtsBiz team – Anna, Lynne & Suzette
· Career management
· The new realities of the New Zealand arts sector
· Overcoming career blocks
Workshop 2: Selling Yourself without selling your soul
17 May 2009
Facilitated by Suzette Major
· Arts Marketing
· You and your target market
· Branding strategies
· Networking – the art of marketing yourself
Workshop 3: Bean-counting and Jam jars
21 June 2009
Facilitated by Lynne Wilkins
· Understanding tax, GST
· Managing your finances/book-keeping
· At what point are you in business?
Workshop 4: Wheeling and dealing
19 July 2009
Facilitated by Lynne Wilkins
· Working with agents
· Approaching galleries & negotiating contracts
· IP considerations: copyright, trademarking etc
Workshop 5: IT & U
16 Aug 2009
Facilitated by Anna Connell
· Understanding the ‘whys’ of the web
· IT as a marketing tool
· International distribution
Workshop 6: Art for Arts Sake, Money for Pete’s Sake!
20 Sept 2009
Facilitated by Lynne Wilkins & Suzette Major
· Pricing your work – the costing approach; the marketing approach
· Generating Income
· Pricing exercise
Workshop 7: Planning for success
18 October 2009
Facilitated by Anna Connell
· Strategic Planning
Workshop 8: Your Stories
15 Nov 2009
Facilitated by ArtsBiz team
· Applying the concepts
· Goal Setting exercise
As each workshop builds on previous work, we encourage participants to enrol for the whole series.
Cost
Beyond the information and practical advice offered in relation to each of the topics, the workshops also offer artists the opportunity to network and develop self confidence in their work and career choice.
Workshops are interactive, and participants are given a series of in-class and take-home exercises designed to further their understanding of the business of being an artist.
To enrol:
Contact Artstation: (09) 376 3221 or emailartstation@aucklandcity.govt.nz
For further information, including a downloadable booking form, see:
http://www.aucklandcity.govt.nz/whatson/arts/artstation/professional.asp#professional.