Are you a co-creator?
23 Dec 2013
A champion of design, David Kester has spent the last 10 years helping businesses adapt and innovate and has worked in the creative industries for 25 years.
Written by
The Big Idea Editor
A champion of design, David Kester has spent the last 10 years helping businesses adapt and innovate, and has worked in the creative industries for 25 years.
The former Chief Executive of the UK Design Council shares his insights on design's relationship with innovation.
He talks about:
- How successful companies explore and experiment.
- The importance of co-creation and how it can make customers fall in love with your brand.
- The importance of story-telling AND story-doing - it isn't just about telling a story, it's about how you convert your stories into real action.
- How smart companies use design within their business to remain flexible as markets rapidly change.
- Examples of European companies that have implemented innovative and inspiring business models to successfully disrupted their markets.
Presentation at New Zealand Trade and Enterprise (NZTE)’s sixth Better by Design CEO Summit in October 2013.