Andrew Taylor on the business of arts & culture
Written by
A marketing professor in the Wisconsin School of Business loves to share arts marketing materials in his straight-up MBA classes, just so he can mock them publicly. His favorites are hyperbolic about the experience on offer, suggesting in romantic images and flowery prose that nirvana awaits any who purchase a ticket. Every show. Every time. Every audience member will be transformed.
A marketing professor in the Wisconsin School of Business loves to share arts marketing materials in his straight-up MBA classes, just so he can mock them publicly. His favorites are hyperbolic about the experience on offer, suggesting in romantic images and flowery prose that nirvana awaits any who purchase a ticket. Every show. Every time. Every audience member will be transformed.
By Andrew Taylor
This blog published under a Creative Commons license
Further Reading: On BRANDING
